Yes, and quite directly. The "Services" section on your Google Business Profile isn't a cosmetic detail — it's a data source Google uses to match your business with specific searches that your business name or primary category alone don't cover.
Why the Primary Category Alone Isn't Enough
Your primary category might be "Marketing Studio," but that doesn't tell Google you specifically offer "social media account management" or "3D design." Someone searching for that exact service may never find you if it isn't explicitly listed in your services section.
Every Unlisted Service Is a Closed Search Door
Think of each service you offer as a separate potential search query. A customer searching for "exhibition booth design" won't see your business if that service isn't explicitly mentioned, even if you actually offer it as part of your broader services.
The Description Matters as Much as the Listing Itself
Don't just list the service name — add a brief, clear description for each one. This gives Google more context, and gives potential customers more confidence that you understand their specific need.
Review the List Regularly
Whenever you add a new service to your business, add it to your profile right away. An outdated list that doesn't reflect your current services simply means you're losing visibility for services you actually offer but Google doesn't know about.
Conclusion
The Services section is a free opportunity to widen the search entry points customers use to find you. Many businesses neglect it, which is exactly what makes filling it out precisely such an easy competitive advantage.