Yes, and it's a simple detail that's consistently overlooked. Most businesses only add their homepage link to their Google Business Profile, while the smarter approach is linking each service mentioned in the profile directly to its dedicated page on the website.
Why the Homepage Alone Isn't the Best Option
When a customer specifically interested in "3D design" clicks your website link and lands on a generic homepage covering all your services, they need an extra step to reach what they're actually looking for. That extra step means a higher chance they leave before being convinced.
Direct Linking Shortens the Customer Journey
When you link each service in your profile to its dedicated page, the visitor arrives directly at content that answers their specific question — service details, past examples, and a clear call to contact you. This measurably raises conversion likelihood compared to a generic page.
An Extra Signal to Google Itself
When your service descriptions in the profile match the actual content of the pages you link to, it gives Google an additional consistency signal between your profile and your website, strengthening its overall understanding of your business and its confidence in the accuracy of the information provided.
A Simple Practical Step
Review every service listed in your business profile, make sure each has a genuine dedicated page on your website, then link each service specifically to its own page instead of relying on one generic link for everything.
Conclusion
This tweak takes just a few minutes but improves both the customer experience and the clarity of the signal to Google — an easy, often-neglected opportunity.